BYOB offers customers the ability to create custom bundles, such as buying any 3 items in a collection for $50 or 10% off, or buying any 1 item and any 1 item for 10% off. These bundles are presented as standalone products with a custom template, allowing customers to mix and match products on a single page. This helps to increase Average Order Value (AOV). Customers can try out sample bundles on the demo store, and two different order formats are available to sync with inventory systems, ensuring inventory is kept up to date.