With advertising costs on the rise, it's more important than ever to drive traffic toward experiences that can effectively capture customer data and help provide a more personalized shopping.
With advertising costs on the rise, it's more important than ever to drive traffic toward experiences that can effectively capture customer data and help provide a more personalized shopping experience.
Enter the quiz funnel — one of the most engaging ways to collect customer information, provide personalized product recommendations, and drive more conversions.
Octane AI, a Shopify quiz builder app, reports a 60-70% quiz completion rate across their platform. That means you'll be able to collect customer emails and phone numbers for every 60-70 out of every 100 visitors to your site.
Aside from the benefits of a quiz as a more engaging lead capture tool, you'll also be able to collect zero-party data about your potential customers, so you can follow up highly targeted email and SMS remarketing campaigns.
Zero-party data is information that your customers are choosing to share with your online business. This can be information that is not easily inferred, like style preferences, size or products the shopper is interested in. By taking your quiz, customers are opting into receiving your marketing messages in the future AND allowing you to collect valuable information about their demographics and shopping preferences.
For example, let’s say you’re selling a line of skincare products on your Shopify store, each product made to tackle specific skin concerns. Now let’s say you implement a “Tell me about my skin type for 10% off first purchase” quiz that requires an email and first/last name to participate. When shoppers take your quiz, you get the opportunity to recommend personalized products based on their answers (and even add products to cart directly from the quiz results page). You can collect this zero-party data which syncs with your integrations (Klaviyo, Attentive, etc.) to send that customer products and discounts in alignment with the skin concerns they outlined in the quiz later down the line.
We broke down what to consider when choosing a quiz funnel app into five categories:
Even though each quiz funnel app has its own special strengths, we always say-- the more integrations offered the better. The number one most use case for quiz apps is the ability to capture zero-party data, so you’ll want to keep an eye out for quiz funnel apps that integrate with ALL of your chosen retention marketing tools (like Klaviyo, Attentive, etc.). To reap the benefits of using a quiz funnel app, the app needs to be implemented into your other marketing channels by an expert who knows how the integration works.
These options we’ve listed out offer a subscription based service billed monthly. There are often free plans and offerings to begin with, you’ll need to evaluate the budget you have set aside for a quiz funnel app, as they can range anywhere from $49/month to $249/month. Some quiz funnel apps have engagement caps with their subscription and additional engagements will cost an extra few cents. Others have price points set up based on your Shopify store’s annual revenue, so keep that in mind when checking out price points.
Features per app vary, however there are some you’ll definitely want to consider based on your Shopify store’s needs. For one, the quiz placement within your online store will boil down to your online shops’ user experience trends. Consider if it is more worthwhile to have a quiz that functions as a pop-up on the landing page or if it’s on its own page. Additionally, quiz apps can have advanced quiz question and recommendation logic, meaning after customers take your quiz, they get a certain amount of product recommendations and/or personalized recommendations right away based on their responses. Lastly, you’re going to want the ability to customize the look and feel of the quiz to fit your brand’s style standards (using custom CSS).
Make sure you check out product reviews on the Shopify app store. This is valuable information from real users regarding their user experience with each quiz funnel app!
Each of our recommended quiz funnel apps have some form of customer support whether it’s talking on the phone with an expert or sending messages through a chat feature. The amount of support you’ll need is based on your experience level. However, if you’re new to quiz funnel, you may want to consider choosing a quiz funnel app that will meet your immediate needs in both question response time and method of support when implementing your new app. If you already have a good idea of what to expect, this might not be as big of a priority in your decision making process. Think about if you need to talk through your questions with someone or if messaging is what works best for you? Either way, make sure you feel comfortable with the amount of support you’ll receive!
Here are a few quiz apps we found did the trick:
Octane AI is a powerful quiz tool (even used by Shopify itself!) to collect zero-party data and help better market your Shopify store’s products. This pop-up powered tool aims to increase the Shopify store owners’ AOV, email/SMS conversions and overall sales. With unlimited quizzes, questions and logic branches offered to the user, Octane AI gives you the power to customize everything necessary to recommend the right products to the right customers. You own the data you collect, and you have the ability to sync this information to email apps and SMS apps to segment and target your audiences. Pricing ranges between $50/month for the lowest subscription or up to $200/month for their highest subscription (pricing varies depending on your Shopify store’s annual revenue).
Octane AI has a rating of 4.8 stars out of 5 on the Shopify app store out of 201 total reviews.
Octane AI offers a free 14-day trial to begin, and from there the first subscription starts at $50/month (*based on your annual store revenue) for the Octane plan.
*One thing to note about Octane AI’s pricing is that both plans will vary in subscription price depending on how much revenue your Shopify store is bringing in. You can find the exact Octane AI pricing for your business’ needs here.
Octane AI offers customer support through live chat or email, and also offers various video tutorials based on your unique questions.
Quiz kit is the simplest quiz builder app we've used. With an intuitive interface, anyone can have a quiz page live on their Shopify store in no time! Offering premium templates customizable on both mobile and desktop, managing quizzes on your store will be straightforward. Quiz Kit also offers personalized product recommendations for specific products and bundles and an email capture option to boost your marketing down the line. While Quiz Kit has a free plan (until you upgrade your Shopify store to the paid Shopify plan) their different subscriptions range anywhere from $59/month to $249+/month, based on your quiz engagements-- meaning there’s a base subscription price, however this can change monthly due to the amount of quiz engagements you receive.
Quiz Kit has a rating of 5 stars out of 5 on the Shopify app store out of 105 total reviews.
Quiz Kit offers a free plan that remains free until you upgrade your account to a paid Shopify plan. The next plan available is…
Quiz Kit support varies based on subscription type, however, Quiz Kit always offers the help of real team members (owners and engineers of Quiz Kit) to answer any questions that may arise. The Free, Starter and Middle plan offer email support whereas the Advanced plan includes phone support.
Jebbit is a quiz app for your Shopify store that was created to boost online store owners' business through improving the customer experience. With conditional logic rules and the ability to instantly add to cart from the quiz results page, customers can get custom product recommendations and sync them directly to Jebbit from your Shopify catalog. Jebbit aims to be a fast and easy to learn platform for new users, and even has a free version for starters! From there users can expect to pay between $49/month for the Starter plan or up to $249/month for the Essentials plan based on your business needs.
Pagefly has a rating of 4.9 stars out of 5 on the Shopify app store out of 60 total reviews.
Jebbit offers a free plan that includes 500 total lifetime engagements, unlimited experiences, three users, logic, quiz outcomes, Klaviyo and Attentive integration and the ability to CSV export. However if you’ll need more engagements, you may want to consider:
Jebbit offers live chat support and email support available for its users.
Tolstoy has 5 stars out of 5 with 83 reviews.
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