SEO Apps are tools that help merchants optimize their store and products for search engines, improving the visibility and ranking of their store in search results. These apps offer features such as keyword analysis, on-page optimization, and integration with popular SEO tools. With SEO Apps, merchants can easily identify and address SEO issues on their store, helping to drive more traffic and sales from search engines. Some SEO Apps also offer features such as automatic sitemap generation and support for multiple languages, making it easier for merchants to optimize their store for a global audience. By using SEO Apps, merchants can improve their store's visibility and ranking in search results and drive more traffic and sales.