Gift Card Apps are tools that allow merchants to sell and manage gift cards on their store. These apps offer features such as customizable gift card pages, automatic gift card fulfillment, and support for various gift card types. With Gift Card Apps, merchants can easily sell and manage digital or physical gift cards, providing customers with a convenient way to purchase and redeem gift cards for their products or services. Some Gift Card Apps also offer integrations with popular marketing and email automation tools, making it easier for merchants to promote their gift cards and keep customers informed about their availability and expiration. By using Gift Card Apps, merchants can offer gift cards as a convenient and popular purchase option for their customers.