Customers influence each other, and showing the popularity of your products is a key way to increase buyer motivation. Social Proof apps build trust for your brand and create urgency by showcasing the actions of other customers to potential clients, such as sending notifications about recent sales, live visitors, items that are selling fast, and low stock products. Some Social Proof apps allow you to choose the location of these notifications so you can target customers on key pages of your site like on your homepage, collection pages, and product listings.