If you're looking to increase your conversion optimization rate, one of the best places to start is by improving your page speed. Page speed apps increase your site speed by targeting areas where your page is loading slowly and making the necessary changes to improve your speed, such as by pre-loading a page as soon as your customer moves their cursor over a link for faster loading time, or only loading images when visitors are about to see them so they don’t slow down your site. By installing a page speed app to optimize loading times, you can give your conversion optimization rate a significant boost.