Live Chat Apps are tools that allow merchants to communicate with their customers in real time through a chat widget on their store. These apps can help merchants provide quick and personalized support to their customers, helping to improve the customer experience and potentially increasing conversions. Some Live Chat Apps also offer features such as automatic chat routing, chat transcripts, and integrations with popular customer service tools. By using Live Chat Apps, merchants can easily connect with their customers and provide timely support, helping to build trust and loyalty.