Superlemon provides merchants with access to chat and share widgets, allowing them to send automated WhatsApp messages for abandoned cart reminders, order updates, upselling, feedback, and COD confirmation. With paid plans, merchants can get their own WhatsApp business API, as well as access to marketing campaigns and custom templates. Superlemon also offers a shared team inbox to manage customer chats on the WhatsApp business API, enabling merchants to send WhatsApp messages to their customers at scale.