Email Marketing Shopify App Comparison
Iterable vs Klaviyo

Iterable

0.0
(
0
)

Klaviyo: Email Marketing & SMS

4.0
(
1667
)

Overview

Iterable Overview

Connect Shopify to Iterable to seamlessly track customer details, on-site actions (cart updates, purchases, product views), and product information to your Iterable project, in real time. Iterable's Shopify app is a fully managed data integration, and allows you to create powerful messaging journeys using data collected on your store.

Klaviyo Overview

Shopify brands like Glossier, Osea, and Loeffler Randall have partnered with Klaviyo to leverage their customer data and build long-term relationships. With Klaviyo's suite of email and SMS templates, brands can automate personalized communications such as price drop alerts, cart reminders, and recommendations, eliminating the need for batching and blasting.

While it's not the easiest to use, Klaviyo is really the gold standard in terms of creating a highly-customized email marketing program for your brand. It offers robust segmentation options, campaign and automation features.

It also has the most integrations with other Shopify apps (e.g. review platforms, loyalty apps, fulfillment systems, etc) and is the best tool to centralize your entire email channel communications.

Key Features

Iterable Key Features

Klaviyo Key Features

Iterable Integrations

While it's not the easiest to use, Klaviyo is really the gold standard in terms of creating a highly-customized email marketing program for your brand. It offers robust segmentation options, campaign and automation features.

It also has the most integrations with other Shopify apps (e.g. review platforms, loyalty apps, fulfillment systems, etc) and is the best tool to centralize your entire email channel communications.

Integrations

Klaviyo Integrations

Feature Breakdown

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Pricing

Iterable Pricing

Free to install

Klaviyo Pricing

Free plan available. Additional charges may apply.

Learn More

Learn more about Iterable

VIEW ON APP STORE

Learn more about Klaviyo

VIEW ON APP STORE

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