Accountify allows you to quickly & accurately analyze your store's profitability. Accountify Breaks Down Your Expenses Into 3 Categories: 1. Cost of Sales - Product cost, shipping cost and transaction fees and other variable expenses. These are your variable expense, the costs incurred when a sale is made. 2. Ad Spend - Automatically pulls in your Facebook, Google, Snapchat and Tik Tok ads. 3. Overhead - Software subscriptions, payroll, rent and other expenses.