• Real-time inventory updates from and to Shopify – avoids over-selling or under-selling. • Centrally manage all supported marketplace orders from Shopify. • Listing products simple or multi-variation products / parent–child relationships or kits bundles. Examples multiple sizes, colors, materials. • Have different markup pricing sent for every shopping site. • Custom product data attributes supported. Examples: Bullet points, search terms, video link, multiple warehouse inventory, pattern.