Helium Customer Fields provides a comprehensive solution for collecting and managing customer information. It enables businesses to create custom registration forms for different customer groups, and collect data such as birthdays, pet's names, and VAT/Tax IDs. All customer data is synced with Shopify fields and/or customer metafields, and users can personalize forms with rules and variables, or tag customers automatically based on form input. Additionally, Helium Customer Fields offers integrations to sync customer data with business/marketing tools.