A store can increase sales through the use of various social media channels, such as Facebook Feed, Facebook Channel, Instagram Shopping, Microsoft Bing, TikTok Feed, and Snapchat Feed. Customizing product titles and descriptions for different marketplaces, blocking out certain products based on collections or product types, integrating Shopify Flow, and auditing product performance can help to improve sales. Additionally, updating the feed whenever products change in Shopify and syncing Shopify Product Taxonomy can help to ensure that customers have access to the most up-to-date information. Finally, headless store support is available to provide customers with a seamless shopping experience.