With the app's Content API, you can create and sync your products to Google in minutes without worrying about sub-optimal data. Literally, you can sync any product data fields that exist, from stock status to unit pricing. Any changes to your Shopify product inventory will instantly be reflected on Google Merchant, helping your Shopping campaign run without a break. Most of all, the near real-time update will keep your customer experience smooth as you won't send them to a sold-out product.