Instagram Feed allows store owners to showcase galleries in four different layouts (grid, masonry, slider, and listing) on any page. Through the use of #hashtags, store owners can pull UGC and run contests to build social proof. With the ability to manage images and videos, store owners can keep their content up-to-date. Additionally, store owners can analyze their data to see how Instagram Feed drives sales through add-to-cart integration. Lastly, store owners can showcase TikTok videos on their store, turning visitors into followers and followers into customers.