Shopify merchants can use pop ups, hello bars, and embedded contact forms to convert visitors to sales and reduce cart abandonment. With the Popup Builder, merchants can choose from a variety of discount pop up templates, such as lightbox email pop up, exit intent pop ups, discount coupon popups, newsletter pop ups, notification bars, wheel of fortune, and spinwheel. They can also customize pop up form templates and autoresponders to match their brand. Additionally, merchants can use triggers, targeting, and analytics to optimize their popup campaigns and maximize their Shopify sales.