The key function of an About Us page is to build rapport and trust with your site visitors. Allowing an inside look at the people that make up your company provides a human element. People like doing business with other people. - List their expertise and accomplishments - Chronicle their education and experience. - Provide background insights into their personal life, such as pets, hobbies, spouses, and children. Other uses of page builder: - Top clients - Partners & Affiliates - Vendors