When site visitors can quickly find & compare items and services, it allows them to make quicker buying decisions. - Upsell your customers by showing other product options or cross-sell by displaying related products. - Promote new arrivals and high-selling or specially discounted items - Add titles, unique buttons, descriptions, and links. - Adjust fonts, colors, borders, backgrounds, and more to match your personal brand. - Choose between an alternate payment site URL or a “Buy Now” button.