Popups can be a game changer, especially with imagination & a proper strategy. They can also have several different purposes. Information collection - Grab valuable emails, phone numbers, etc., with a popup for future marketing purposes. Special sales/discount promotions - Move more products with a discount, coupon, or special sale popup. Event signups - Increase attendance for in-person or virtual events. Subscriber signups - Get more newsletter or blog subscribers with a signup popup.