ReferralCandy provides Shopify and Shopify Plus stores with a powerful tool to attract new customers, increase sales, and build their brand. Through referral and affiliate programs, customers are rewarded for referring new paying customers to the store. Customers are given a personal referral link to share with their friends, helping to spread the word about the brand. Referral and affiliate programs are effective for a variety of ecommerce industries, including fashion, nutrition, electronics, home, and pets.