The Collection Merchandiser App provides advanced data analytics and past order data to optimize product sorting on collection pages. It eliminates manual work, which can be prone to errors and difficult to manage. It offers predefined visual merchandising strategies and allows users to configure their own rule-based strategies to create a great first impression. Additionally, users can create custom rules based on Tags, Size Variants, Vendor, Product Type, Number of days since created or published, Price, Discounts, etc.