Businesses can increase their conversion rate, boost their average order value, and improve their retention rate by offering flexible discounts such as BOGO, free gifts, free shipping, and 20% off. Additionally, powerful tools such as bundle, up-sell, cross-sell, goal motivator, and quantity breaks can be used to recommend customers to add more products. Finally, providing coupons on order status pages can encourage customers to make future purchases or share them with friends.