Way enables store owners to add a floating sticky icon or footer to the bottom of their store that launches a navigation app of their choice and starts navigating to the store's physical address. This feature can help to increase trust and conversion, as customers can see that the store also has a physical presence. Way is highly configurable, allowing store owners to control the navigation app (Waze / Google Maps), the app's appearance location (in the entire store/just in the homepage), and if the app will appear just for mobile devices or for every device.