With Omega, you can collect and send more valuable data to TikTok by joining the force of both Pixels and Events API. This helps TikTok optimize your Ads to the most relevant audience, hence more efficient spending. The combined power of browser and server events will also bring forth more accurate Ads Manager reporting, which in turn lets you understand how your ads are performing without having to wait. Instead of stopping at pixel installation, you can reach further with quality pixel data.