Tobi is an SMS marketing app that helps businesses reach their customers with promotional offers, order updates, and abandoned cart reminders. It is designed to help businesses win back would-be shoppers by sending them abandoned cart recovery texts. With Tobi, businesses can create a range of SMS automations to reward new customers with discounts, win back existing customers, and send text messages with birthday greetings and discount codes. Tobi also helps businesses make more money from existing customers with retargeting text marketing campaigns.