Tolstoy enables businesses to engage their customers with video. With just one click, businesses can add Shoppable videos to their website, similar to TikTok. Tolstoy allows businesses to import their TikTok videos, Instagram stories & reels, and YouTube videos and make them Shoppable with an "Add to Cart" or "Buy Now" button. This feature helps businesses to increase sales, build stronger relationships with their customers, and create a positive brand image.