Joe is a new customer who spends $152 in your store. Two weeks later he gets a thank you card offering him 15% off. Surprised to receive the postcard, he puts it on his desk. He realizes he needs to buy a gift for his wife and remembers the card. Joe uses the card to place a second order for $100. This worked because you used Touchcard to automatically send 15% off to new customers who spend more than $50. You've just created a repeat customer and an extra $100 in revenue for your store