ViralSweep provides an easy-to-use platform for businesses to create, manage, and run sweepstakes, photo and video contests, product giveaways, raffles, waitlists, competitions, and other engaging promotions within their Shopify store. The system collects data, provides analytics, and draws winners. Additionally, businesses can reward entrants with entries for completing social actions that can help to increase their promo reach on social channels and boost their store's sales.